We exist to amplify human performance

Ambition was founded on a singular belief: Coaching is the most important driver of revenue performance. Our platform makes consistent, exceptional coaching a reality for every team, every rep every day.

OUR AMBITION

We built the unified system that empowers frontline managers to drive consistency, accountability, and predictable results.

15B

Sales activities tracked annually

8

Quarters Named G2 Leader in SPM

OUR CORE PROMISE

We provide the only unified revenue execution system that integrates coaching, data intelligence, and activation tools into one simple platform, guaranteeing GTM consistency at scale.

GTM Strategy, Simplified

Ambition operationalizes behavior across the revenue org, turning strategy into everyday action and providing leaders with a predictable, scalable growth engine.

ENTERPRISE-GRADE SUPPORT

Strategic partnership for complex teams

Ambition is built for scale and governability. It doesn't replace your existing programs—it serves as a center of excellence for the proprietary coaching methodologies and enablement frameworks you've already invested in.

Guided Implementation & Launch Planning

Ambition's implementation process is designed to get your prioritized use case live quickly and set the foundation for continued adoption and iteration.

Ongoing Learning & Best Practices

We support our customer's enablement efforts to ensure all users are equipped with the tools to be successful. We do this via live training sessions, regular webinars, on-demand training content, and (coming soon) Ambition Academy.

Data Integrity & Readiness Assurance

Every Ambition customer is partnered with an Ambition Solutions Architect to ensure reliable integration and data architecture is the starting point for implementation. Ongoing technical support is available at any point.

Strategic Partnership & Advisory

Your Ambition Account Team will partner with you to deeply understand your goals and desired outcomes for the platform, and act as strategic partners to execute on your vision.

Outcome Driven Success Plans

Your Customer Success Manager will work with your team to develop and track a tactical success plan that drives alignment and action towards your goals.

THE AMBITION JOURNEY

Built for growth

2014

Foundation & Gamification

Ambition proves gamifying sales incentives delivers real revenue impact. Y Combinator invests.

2018

Enterprise Adoption

Gravity up-market pulls Ambition into Enterprise environments. Rebuilding data-models and admin experience to deliver the #1 Enterprise Sales Gamification product.

2020

Fuel for Remote Teams

Sellers go remote, and Ambition follows to drive work-from-anywhere performance for revenue teams. Advanced Workflows and deeper integrations with Slack, Teams, and Zoom.

2021

Additional Investment

Ambition achieves Series B funding to enable revenue leaders to Orchestrate Coaching and Performance Management across their sales teams.

2024

Deeper Revenue Insights

Ambition enhances frontline manager abilities with Coaching Pre-reads and radically increases impact surface by delivering Pipeline Intelligence to revenue leaders.

2026

AI at the Forefront

Ambition AI now analyzes performance changes and impact across Coaching, Contests, and Pipeline. The enterprise customer segment is rapidly growing and driving further push into Agentic experiences and wider AI context and capabilities with agents and actions for managers, revops, and revenue leaders.

INDUSTRY RECOGNITION

Defining leadership in sales and performance management

Ambition is consistently recognized by analysts and validated by customers as a perennial leader, achieving top rankings across categories vital to predictable revenue execution.

LEADERSHIP TEAM

Meet the revenue experts behind Ambition

Our executive team combines decades of GTM experience with a genuine passion for Ambition's users. We're committed to building products that help revenue teams break down data silos and consistently hit goals.

Jared Houghton

CEO & Co-Founder

Brian Trautschold

COO & Co-Founder

Katie Rhode

Chief of Staff & VP of People

Jared Lewis

CIO

Nora Oliveros

Head of Marketing

Mark McWatters

VP of Revenue

Emma Hamilton

Head of Customer Experience

Wes Kendall

CTO

Jenn Chavez

Head of Product

JOIN US

View our open roles

We're a team of customer-obsessed doers who tackle tough problems with creativity and empathy. We pride ourselves on being agile, resourceful, and solution-oriented. Sound like you? Check out our open roles.

Ready to make winning scalable?

Ambition delivers reliable, AI-powered operating rhythms designed to reinforce the behaviors that drive results.